Market Research
We offer a full-service market research capability that uses various methods to obtain information from qualifiable and quantifiable samples. Helping businesses lead marketing efforts for products and services through subjective and measurable market research that focuses on targeted data collection.
Some of our methodologies to produce qualitative and quantitative research data for businesses, including:
Focus groups
Triads
One-on-one interviews
In-depth discussions
Observational research
Site Visits
Online polls
Surveys Questionnaires
A/B Testing
More than just delivering data
CAST is a ‘Why’ machine. It equips you with a complete 360° data.
Additionally, through our partner company we have access to the CAST system, a proprietary causation and data-mining, mapping, modeling and visualization tool from Evoke-International helping clients to deeply understand their customers and consumer behaviors and how to leverage it.
Everyone has data – but the real question is, is all that data, statistics and analytics really telling you what you need to know about a complicated, changing, and contested world? Do you know the why’s behind your numbers and narratives? Data provides insights as long as the world that produces that data is stable. But if your world is shifting in ways that you don’t understand, if you don’t trust your numbers, or how far they’ll take you, you need the more comprehensive, data and simulation supported approach of CAST.
CAST is a ‘Why’ machine. It equips you with a complete 360° data-fueled and simulation-supported picture of the world, your competitors, your customers, and how wider events and the market is and will affect your business. This isn’t just more numbers, this is a real contextualized understanding – translating all of that data into useable information that generates insights for your strategies, marketing and most importantly sales – creating true understanding of why your consumers/citizens are making the choices they are, who they really are, what they really want and how to deliver it to them.